Guys, you have finally narrowed it down when it gets down to share price. If they get the quality issue to where the peoples perception is that this is the superior product, then people will buy it. Its just the way it works. Share price is important, the dividend is what they care about. They want the company to make a profit. Sell more cars and you have more profit.

Things that are not covered under the warranty will get serviced at the dealer (making the dealer more profitable ie: labor and parts margin) because people think every nut bolt and washer will be covered under the warranty.

From what I read, the warranty is not transferrable. If this is the case, they intend to get more market penetration to customers that hadn't purchased their vehicles before.
Customer retention is their plan. Keep their current customers, take the GM, Ford and import customers due to the better warranty.

I won't buy a foreign car. I like to buy American. If this warranty is still in effect when it is time for my wife to get a new car, this is really going to sway me.