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Awesome Honda Ad

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Old Jul 18, 2006 | 06:13 PM
  #1  
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Awesome Honda Ad

Reminds me of Tom and Jerry or Wile Coyote.

Make sure to read the story before you watch it so you'll know what went into it. Makes it that much more amazing.




Click on link below

This took over 3 months to film, 606 video takes, and on the last one, everything came together as planned.

Here is the supposed background: And you thought those people that set up rooms full of dominos to knock over were amazing...

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in "free viewing's" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There is six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

http://www.albinoblacksheep.com/flash/honda.php
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Old Jul 18, 2006 | 09:09 PM
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I saw it a few months ago. I wouldn't want to be working on that project.
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Old Jul 18, 2006 | 09:18 PM
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I'll call B.S. on it not having any computer graphics.Watch the tire roll up the plank,bump the next tire and then continue rolling back up the ramp
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Old Jul 18, 2006 | 09:51 PM
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Snopes confirms that this is true, but I'm with doznfire. The tires on the ramp are a little off (too slow and the middle one bumps the last one, rolls back, then rolls forward). Also, the muffler rolling looks a little suspicious.
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Old Jul 18, 2006 | 11:11 PM
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I had to think about the muffler,But they could have put something in it to help make it roll..Still not buying the tire rolling uphill twice
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Old Jul 18, 2006 | 11:38 PM
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From: League City, TX
Originally Posted by AggieJustin
Snopes confirms that this is true, but I'm with doznfire. The tires on the ramp are a little off (too slow and the middle one bumps the last one, rolls back, then rolls forward). Also, the muffler rolling looks a little suspicious.
The tires have wieghts in them (on the uphill side) that make them roll like that. The wieght goes down (gravity) and has forces the tire to move up the ramp.

The muffler rolls the way it does because its shaped funny and also it is a real muffler, it has baffles and stuff inside it, so it may wiegh more on one side or the other.
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Old Jul 19, 2006 | 02:50 AM
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From: Joplin MO
Rube Goldberg would be proud!
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Old Jul 19, 2006 | 09:58 AM
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Yep.. no way a tire moving that slow can roll up a ramp let alone bump a tire then roll up further..
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Old Jul 19, 2006 | 11:05 AM
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Wow that is pretty cool!!! I'd say it could be possible......either way who cares it's still a cool commercial!! The thing that amazes me......is the size of that ROOM!!!


~Nick
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Old Jul 19, 2006 | 11:24 AM
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if it is weighted, like stated in the above post it would.
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Old Jul 19, 2006 | 11:57 AM
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gunracer1 if it is weighted, like stated in the above post it would.
I will agree after watchinig it a few times
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Old Jul 19, 2006 | 12:33 PM
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First impression was the same as you fellas, it was all good up till the second tire rolling up the ramp. I guess if they are weighted as mentioned.

6 Millions seems a little steep. They could have put that money torwards more comfortable seats or something!
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Old Jul 19, 2006 | 08:37 PM
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From: Youngstown, OH
This is 2 years old
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Old Jul 19, 2006 | 09:53 PM
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From: Crosby, TEXAS
Originally Posted by Digital Bullet
This is 2 years old
Buzzkill
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Old Jul 20, 2006 | 10:45 AM
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Originally Posted by doznfire
I'll call B.S. on it not having any computer graphics.Watch the tire roll up the plank,bump the next tire and then continue rolling back up the ramp
It only looks like it's going uphill. The whole thing is built on a downward slope so that plank was actually close to level.

EDIT: Nope you guys are right. I just looked at it again. That plank does go uphill and you can tell by the jerky motion of the wheels that they are weighted. Good call.
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