Hi Polaraco and RoadCannon1,

The DieHard Platinum line of batteries are manufactured to the same specs as the EnerSys Odyssey line. FYI -These batteries are not difficult to sell at all for Sears. They are very popular and can be found on sale a few times a year. Sears also offers discounts to our military members. You can purchase the Platinum batteries for a significant discount, if you catch a sale then stack it with a percentage or dollar amount coupon plus the discount for members of the military. Please see the following release in regards to the Sears DieHard Platinum batteries.


EnerSys Signs Multi-Year Contract to Provide Sears Holdings With Long-Life DieHard(R) Platinum Batteries
READING, Pa. and HOFFMAN ESTATES, Ill., Feb. 27, 2007 -- EnerSys , the world's largest manufacturer, marketer and distributor of industrial batteries, today announced it has signed a multi- year contract with Sears Holdings to manufacture and supply Sears with a newly categorized DieHard Platinum branded battery for aftermarket automotive and marine applications. DieHard is America's most preferred automotive battery, among those stating a preference.

Beginning in March, 2007, Sears Auto Centers will be the exclusive distribution channel for DieHard Platinum batteries. "By working with EnerSys on the new DieHard Platinum battery, we continue the legacy of innovation that was established with the original DieHard battery 40 years ago," said Rick Sawyer, vice president/general merchandise manager of Sears Auto Centers. "We're confident this new battery will live up to the DieHard brand name and that users will be pleased with its performance. These premium-grade batteries are designed for a longer life than traditional batteries, offer increased levels of safe operation, can withstand extreme heat and cold, and are durable for consumer automotive/marine applications. The DieHard Platinum battery will offer proven vibration resistance to the consumer market.

The new DieHard Platinum batteries have up to 28% more Cold Cranking Amps (CCA) than comparatively sized spiral Absorbed Glass Mat (AGM) batteries providing much more starting power to automobiles and boats, along with unmatched reserved capacity. These thin-plate pure-lead batteries will carry DieHard batteries' best-ever, free replacement warranty. See your local Sears store for written warranty details.

"We're thrilled to provide this high-end, durable DieHard Platinum version to consumers," said John Craig, chairman, president and chief executive officer of EnerSys. "This partnership represents a great opportunity for more users to benefit from our pure-lead technology products."

The DieHard Platinum batteries are manufactured in EnerSys' U.S. manufacturing facility in Warrensburg, Mo, where the first DieHard Platinum came off the production line today. They have a valve-regulated design that allows them to be installed in any orientation, except inverted, without spilling and the U.S. Department of Transportation has classified them as non- spillable for safe shipping.

For more information, contact Richard Zuidema, Executive Vice President, EnerSys, P.O. Box 14145, Reading, PA 19612-4145. Tel: 800/538-3627; Web site: www.enersys.com.

About EnerSys

EnerSys, the world leader in stored energy solutions for industrial applications, manufactures and distributes reserve power and motive power batteries as well as chargers, power equipment and battery accessories to customers worldwide. With a strong commitment to innovation, EnerSys has developed a broad spectrum of technologies including lead-acid, specialty nickel based and lithium ion batteries. The company's reserve power batteries are used in numerous applications requiring standby power. Several types of commercial electric powered vehicles employ its motive power batteries, and EnerSys' premium batteries are utilized in a wide variety of motor vehicle, power sports and recreational vehicles. The company also provides aftermarket and customer support through its global sales and manufacturing network.

More information regarding EnerSys can be found at www.enersys.com.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's third largest broadline retailer, with approximately $55 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at www.searsholdings.com

 

I just wanted to add the following in regards to the discounts available in order to make the Diehard Platinums affordable. You can purchase the Platinum batteries for a significant discount if you catch a sale. Sears also has several "Friends and Family night" sales as well, which typically offer 10 to 15 percent discounts off of your purchase. This can be stacked with a percentage or dollar amount coupon or code. As I mentioned, Sears also offers discounts to our military members.