Alignment with aftermarket rims
 

Just curious about who knows what about alignments after new tires and rims. I was told that it's important to get your toe adjusted everytime you changed tires because of the height difference on the different wheels.
Is this actually important or is the guy running the alignment shop creating revenue for himself? Seems like the toe shouldn't change to me?

I would say that it's cheap preventative measure. If improperly aligned, you can prematurely wear out all of the components related to steering.