Jeep feat
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Jeep feat
Did anyone see the new Jeep commercial being made yesterday where a new Cherokee climbed up the side of the Manhattan Two Penn Plaza and then 'parked' on the side of the building at the 30th floor?
You can see it at www.jeep.com
Here is part of the story;
Jeep plays Spider Man up 30-storey building
October 22, 2004
New York – A new Jeep Grand Cherokee demonstrated its "go-anywhere, do-anything" capability on Thursday by becoming the first vehicle to scale a 30-story skyscraper.
The new Grand Cherokee, which will debut in Jeep dealerships across the United States this weekend, climbed vertically up the side of 2 Penn Plaza to a “Jeep Only” parking spot at the top of the building, watched by an estimated 500 000 commuters.
"Scaling a New York building positions the new Jeep Grand Cherokee at its rightful place in the market - above everything else,” said Jeep marketing vice-president Jeff Bell
'Scaling a New York building puts the new Grand Cherokee in its rightful place in the market'
"We wanted to make an impossible-to-miss statement incorporating the hallmarks of the Jeep brand and the capability of the 2005 Jeep Grand Cherokee."
The climb marked the arrival of the new Grand Cherokee, as well as the 2005 Liberty and Wrangler Rubicon Unlimited models, at nearly 2 000 US Jeep dealers.
Customers can see a video of the Grand Cherokee climb at their local deal or at the Jeep website, www.jeep.com.
"A feat of this magnitude underscores the 'Only in a Jeep' brand image in true New York style," Bell said.
You can see it at www.jeep.com
Here is part of the story;
Jeep plays Spider Man up 30-storey building
October 22, 2004
New York – A new Jeep Grand Cherokee demonstrated its "go-anywhere, do-anything" capability on Thursday by becoming the first vehicle to scale a 30-story skyscraper.
The new Grand Cherokee, which will debut in Jeep dealerships across the United States this weekend, climbed vertically up the side of 2 Penn Plaza to a “Jeep Only” parking spot at the top of the building, watched by an estimated 500 000 commuters.
"Scaling a New York building positions the new Jeep Grand Cherokee at its rightful place in the market - above everything else,” said Jeep marketing vice-president Jeff Bell
'Scaling a New York building puts the new Grand Cherokee in its rightful place in the market'
"We wanted to make an impossible-to-miss statement incorporating the hallmarks of the Jeep brand and the capability of the 2005 Jeep Grand Cherokee."
The climb marked the arrival of the new Grand Cherokee, as well as the 2005 Liberty and Wrangler Rubicon Unlimited models, at nearly 2 000 US Jeep dealers.
Customers can see a video of the Grand Cherokee climb at their local deal or at the Jeep website, www.jeep.com.
"A feat of this magnitude underscores the 'Only in a Jeep' brand image in true New York style," Bell said.
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